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89,094% Traffic Increase: Data on the Slashdot / Digg Effect
In response to Bob’s popular post about Lawn Signs, Nemo commented: “So: are the lawn signs the viral marketing strategy, or is THIS ARTICLE the real viral marketing tool?” There’s no question about...
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Online Marketing Best Practices for Internet Retail
In any online marketing role, you have performance targets in terms of both volume and CPA. However, for Internet retail, subscription and other businesses where revenue grows after the initial...
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Best Practices in Optimizing Online Marketing Spend
Know your lifetime customer value (LTV) by source, by individual affiliate, ad variation, keyword or whatever level of granularity will enable you to best optimize ROI on marketing spend. Have LTV...
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Discover your most valuable referral sources for target marketing
If you don’t already store marketing acquisition source information in your database, take a look at my colleague Chris’ blog on how to do that here. With RJMetrics, it is easy to segment your revenue...
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